| Podcasts have become an extremely popular medium | | | | thousands of visitors daily, so make sure that your |
| for communicating and reaching large audiences. | | | | podcast is submitted into the right section and |
| Professionals, Businesses and individuals are now using | | | | subsection. This will make it easier for other people to |
| Podcast over blogging as it provides a powerful | | | | locate your podcasts. Some of the top podcast |
| reachable voice to the people. Every Podcaster wants | | | | directories are Podcast alley, Odeo, Podfeed.net, |
| that their work should be heard by as many people as | | | | TECHpodcast.com, Podlounge etc. |
| possible and preferably rank higher in search engines | | | | A list of podcast directories can be found here - |
| for specific keyword searches. | | | | 4. Lastly, Transcription Service - Most podcasters |
| So how can you make sure that your podcast is | | | | Ignore this One. The most successful and profitable |
| optimized for search engines? Here are 5 important | | | | ones, don't. Transcription is nothing but converting the |
| tips that you must take care of | | | | spoken audio into text. Having a Text version helps |
| 1. Naming your podcast correctly is very important. | | | | tremendously in improving search engine ranking. This |
| Always include specific keywords in the title. | | | | is because the Search Engine Robot (Such as Google |
| For example- if your podcast is on 'Autism', then your | | | | Spider Bot) can easily read and index text but not |
| title could be - 'Autism Symptoms' of 'Autism Statistics'. | | | | audio. The only information about an Audio file that |
| A title with the keyword 'Autism' is not recommended | | | | they can index are ID3 tags, which I discussed earlier. |
| as there are many competing searches for that | | | | Besides indexing, having a transcripts section of your |
| particular keyword. Be precise with the keywords | | | | podcasts is really good for listeners. People may not |
| helps as this helps in gaining visibility in search engines. | | | | have the time to listen to the whole audio. So they can |
| 2. ID3 Tags - Make sure your MP3 files have really | | | | read the transcripts as it is much quicker. |
| good ID3 tags with rich and relevant keywords. ID3V2 | | | | So if you want your podcast to become more visible |
| even supports comment and URL fields. The major | | | | to people and search engines, then you need to follow |
| search engines may not pick up the ID3 tags now, but | | | | the above steps. If done correctly, then over a period |
| ultimately they will. | | | | of time you will begin to see the fruits of you hard |
| 3. Podcast Directories - Submit your files to popular | | | | work. |
| podcast directories.Podcast directories receive | | | | |