| Mazda maintains its strong and meticulous selection of | | | | market. To boost the sales further, Mazda introduced |
| vehicle accessories to come up with not just | | | | its key offerings for this year which include upgraded |
| something hot and new but exciting and functional as | | | | suspension systems and cat-back performance |
| well. In regard to this endeavor, Mazda North American | | | | exhaust systems for MAZDA3, MAZDA6, RX-8 and |
| Operations (MNAO) reported a 20 percent increase of | | | | MX-5. MAZDASPEED, on the other hand, offers |
| sales of Mazda accessories through the first half this | | | | OEM-quality "cold air" induction systems with full |
| year. This figure is in comparison to that of the 2005 | | | | warranty. Said system is used to augment |
| sales record. | | | | horsepower without weakening emissions. |
| Mazda's new offerings include SIRIUS® Satellite | | | | The overwhelming sales are proofs to overall |
| Radio, remote-start systems, plus a full line of | | | | customer satisfaction. According to Jack Stavana, |
| accessories for the new CX-7 crossover SUV. | | | | director of accessory operations for MNAO, "Our |
| Consequently, the accessory fever continues as the | | | | objective with the Mazda Accessories program is to |
| automaker adds one great accessory to enjoy. | | | | provide products that actually enhance the driving |
| Genuine Mazda Accessories launched an exclusive | | | | experience for Mazda customers. Mazda drivers are |
| iPod Integration Module, which allows customers to | | | | young and passionate, and Mazda accessories |
| connect, charge, and operate their iPod through their | | | | provide them with the means of expressing their |
| vehicle's audio system. It can be recalled that Mazda | | | | enthusiasm on their vehicle." |
| was the first to offer iPod® Integration Module in all | | | | Mazda's comprehensive accessories program also |
| its 2007 cars and SUVs around the world. | | | | include in-dash single and six-disc CD changers, |
| To assess the performance of Genuine Mazda | | | | cassette players, MiniDisc players and the newly |
| Accessories, sales of MAZDASPEED Performance | | | | introduced PhatBox ® Digital Media Player. They |
| Accessories is getting better and better. Sales have | | | | are available at over 200 specific Mazda dealers |
| almost doubled each year since its introduction to the | | | | across the country. |